My Work
Here's the fun part – showcasing the work that I'm really proud of and that gives you a glimpse of what I can do for your team. Check out some of my favorite projects: the ones that pushed me, helped me level up, and made a real difference for the companies I've worked with.
New SKU Introduction
Clari Revenue Execution
Successfully launched Clari's Revenue Execution SKU by defining its strategic positioning, crafting targeted messaging, and collaborating with sales enablement and program teams to equip reps for success. Developed impactful mid- and late-funnel assets that drove engagement and conversion, ultimately contributing to the company’s $1M NPI GMT.
COMPANY REPOSITIONING
Rattle Process Automation
I led the strategic repositioning of Rattle, transforming it from a simple Salesforce-Slack integration tool to an essential Process Automation solution for revenue teams. This rebranding focused on Rattle's ability to streamline RevOps, addressing pipeline leaks and enhancing strategy execution. The result was a direct and substantial 50% increase in ARR within a single quarter, marking a significant milestone in the company's growth.
PROGRAM LAUNCH
Powered by Clearbit
Leading the program launch for Powered by Clearbit, I played a pivotal role in repositioning the company and its APIs as a frontrunner for in-product data solutions, achieving an impressive 150% of our sales quota in the launch quarter. This initiative resulted in strengthened customer relationships and invaluable data usage insights.
PRODUCT LAUNCH
Eureka Explorer™️
At data.world, I headed the strategic launch of Eureka Explorer™️, orchestrating a successful debut at the Gartner Data & Analytics Conference. Our multi-pronged launch strategy shifted market perception, reigniting dialogues with 50% of previously lost accounts, and sparking interest in Eureka Explorer™️.
THOUGHT LEADERSHIP
Data Mesh Governance
I partnered with data.world's subject matter experts to create a white paper that bridged a significant gap in understanding data mesh governance. Our work not only resonated with our target audience but also garnered co-marketing interest from industry giants like Snowflake, contributing to our overall brand awareness.
PRESS RELEASE
Powered by Snowflake & Premier Partner Announcement
During my tenure at data.world, I played a key role in a pivotal project that led to us earning the Powered by Snowflake and Premier Partner statuses. This significant achievement, which marked a turning point for the company, was the culmination of a dedicated month-long effort and strategic investments in partner marketing and technology alliances.
VIDEO: MONTHLY PRODUCT UPDATE
The Data Download
I spearheaded "The Data Download," Clearbit's product update video series that highlighted the most impactful product releases each month. Our debut video outperformed all previous social media videos, marking an important milestone in Clearbit's digital engagement.
VIDEO: FREE TRIAL PROMOTION
Kollective Browser-Based Peering
The goal of this project was to create a video to promote Kollective's Browser-Based Peering free trial, targeting Microsoft's partner sales reps and showcasing the product's differentiators. The video successfully resulted in a 25% increase in free trial sign-ups from Microsoft referrals over a six-month period.
VIDEO: CASE STUDY
Nationwide Building Society
By crafting a case study featuring Nationwide Building Society, I demonstrated the real-world efficacy of Kollective Technology's solutions. This success story was instrumental in influencing 50% of closed-won deals in the quarter it was released and strengthened our ties with strategic technology partner, Microsoft.
EVANGELISM
Data from Space to End Users in Minutes
In my role as a product evangelist for data.world, I presented at Big Data LDN, underscoring the effectiveness of our technology in building a self-service data hub for OneWeb. This presentation generated new business opportunities and cemented OneWeb's advocacy for data.world.