CV/Resume

Clari

April 2024 - Present

Lead Product Marketing Manager

• Owned the post-acquisition marketing strategy for Clari’s sales engagement solution, driving positioning and shaping the roadmap with insights from customers and analysts.

• Supported six- and seven-figure ARR enterprise deals as the PMM partner to frontline sales, delivering the insights and tools needed to win big.

• Mentored junior team members to take action and advocate for customer needs, building a more confident and effective team.

Rattle

July 2023 - March 2024

Senior Product Marketing Manager

• Built foundational processes for product launches, competitive intelligence, and enablement as Rattle’s founding product marketing manager.

• Repositioned Rattle as a leader in Process Automation for Revenue teams, driving the company’s first million-dollar quarter and establishing a brand-new category.

• Led release communications and user engagement efforts, creating in-app messaging and video tutorials that increased adoption of Rattle’s AI-powered solutions.

Clearbit (acquired by HubSpot) (RIF)

November 2022 - June 2022

Senior Product Marketing Manager

• Rebuilt the product marketing function after a two-year gap, creating foundational processes for product launches, feedback loops, and cross-functional collaboration.

• Partnered with Ops and Growth to re-segment Clearbit’s customer base, uncovering opportunities to move upmarket into mid-market and enterprise sectors.

• Drove product-led growth by scaling user acquisition for free tools, doubling signups in successive quarters through collaboration with the Growth team.s.

data.world

July 2021 - November 2022

Senior Partner Marketing Manager

• Built strategic relationships with key SIs like Snowflake and Databricks, aligning with data and analytics leaders to expand influence.

• Drove co-selling campaigns by creating educational materials that enhanced collaboration and accelerated joint sales.

• Evangelized data.world’s offerings through co-hosted webinars and speaking engagements, amplifying partner impact and market presence.

Senior Product Marketing Manager

• Launched data.world’s knowledge-graph-powered data lineage at the Gartner Data and Analytics Conference, reigniting 70% of closed-lost opportunities from H1.

• Standardized six core sales plays (solutions), providing GTM teams with detailed materials and customer journey maps to drive consistency and effectiveness.

• Led enablement efforts by coordinating technical training with EPD and creating all supporting content for GTM teams.

Product Marketing Manager

• Redefined technical buyer personas like data engineers and architects to align messaging with strategic goals.

• Analyzed competitor offerings to shape product strategy and craft targeted campaigns that stood out.

• Positioned data.world as a thought leader in the Modern Data Stack and data mesh through compelling content and storytelling.

Kollective Technology

March 2020 - July 2021

Product Marketing Manager

• Launched the industry’s first self-serve ECDN free trial, generating 75% of new leads and doubling net-new revenue.

• Key partner in beta testing and launch of the Kollective IQ network analytics dashboard, enhancing product adoption.

• Drove 90% of referrals by creating key assets for Kollective’s Microsoft partnership.

Content Marketing Manager

• Targeted the CIO persona with a custom research project on post-pandemic technology needs of Global 2000 companies, shaping messaging and outreach strategies.

• Drove inbound marketing campaigns to increase brand visibility and attract high-value leads.

• Led corporate communications and media strategy, amplifying Kollective’s presence in the market.

G5

November 2015 - March 2020

Content Marketing Manager | Corporate Marketing

• Built G5’s inbound marketing strategy by introducing new content channels to engage target audiences.

• Developed industry-specific reports with the advanced analytics team, solidifying G5’s leadership in AdTech for commercial real estate.

• Partnered with Creative to establish new brand guidelines and trained internal teams to ensure consistent use.

Content Strategy Manager | Creative Services

• Managed a team of 8 internal and 16 freelance writers, ensuring content quality and alignment with brand goals.

• Drove revenue growth for Creative Services, scaling quarterly one-time revenue from $75k to over $1M in just one year.

• Served as a subject matter expert on content creation for B2C and B2B audiences, supporting Sales and Success with pitches and project planning.

Lead Copywriter | Creative Services

• Launched training programs and implemented best practices to boost team productivity and content quality.

• Streamlined onboarding and project management, improving efficiency and ensuring timely delivery across projects.

• Optimized project and resource planning to successfully manage complex initiatives at G5.